DamnDomainer.com

Spotted this on Indeed.com, a graph depicting demand for SEO and PPC jobs.

And this on Google trends… Trend of search volume for [SEO company].

And a Google trend for [SEO]. The whole SEO industry continues to flourish as more and more people discover the importance and massive ROI in search marketing

PPC and SEO jobs are at all-time highs.

The synergy between domains and SEO is most obvious in keyword match domains.

As of 2007, these are the only low hanging fruit left in the domain industry, and the great news is, traditionalist domainers have often overlooked these investments!

Keyword match domains are powerful in the SEO world because they get a ton of r-e-s-p-e-c-t from search engines. In SEO, there is something called a “navigational query.” This is what the engineers call it when someone types in a word (usually a brand) to navigate directly to the brand’s website.

For instance, did you know that “google” is the top search query in the Yahoo search engine? A lot of people use Yahoo! as their homepage because it has a nice portal feel, but when they need to search for stuff, they type “google” into Yahoo and navigate to Google to perform the actual search.

So back to keyword match domains. When you type in a KW and a website with a KW matched domain exists, Google will think you are trying to navigate to that site. So, search engines automatically boost the search rankings for ALL keyword matched domains, whether it is a .COM, .NET, or .ORG.

Don’t believe me? Let’s look at some examples!

RumCakes.com belongs to bad-ass domainer Frank Schilling. He mentioned this in his speech at a domainer conference.

So his site isn’t really that special. It’s just a tricked out parking page, with a bunch of PPC ads plastered on it. But look at this Google ranking!

Considering that there is no unique content, no link-building campign, this ranking is not bad for a site that contributes no unique content or value to the web. With a few man-hours and few hundred bucks in link building, RumCakes.com could easily snatch the #1 spot for [rum cakes].

A more outrageous example is MortgageCalculator.com. They have a great domain, but the site is really undeveloped.

Nevertheless with only 35 backlinks and only 1 crappy page indexed, they’ved scored #8 rankings for [mortgage calculator], one of the most competitive KWs in existence!

The great thing is, while pretty much every single KW-matched .COM in existence has been registered, .NET and .ORG domains have been overlooked in many niches. The reason is that traditional domainers get traffic from typos. No one ever makes a typo with the .NET or .ORG TLD, so a lot of domainers don’t bother with these extensions. In KW matched domaining, you get traffic from the SEO boost—not typos–and the SEO boost is equally strong for .COMs, .NETs, and .ORGs. Keyword matched domaining is definitely not as scalable as type-in domaining since it requires time to develop and build links, but in my experience the ROI is significantly greater than type-in domaining.

The take away message of keyword matched domains

• Search engines give keyword-matched domains a huge SEO boost
• SEO boost is equally great for .COMs, .ORGs, and .NETs.
• .ORGs and .NETs are undervalued! Domainers frequently overlook them and they are currently the only low hanging fruit left.
• Snatch up those [KW].NETs, [KW].ORGs, develop them with unique content, do SEO on them, and you will get a ton of traffic. Forget parking pages.

SEO copywriting is an important part of the entire search engine optimization process. The content of your website is one of the most important things that the search engine spiders look at. The spiders are able to determine whether or not your content is related to a particular keyword, and they do so through the density and placement of the keywords in the content on each page. This content needs to be in the form of text on the website, not flash presentations or other graphic forms of delivery, because these are not items the spiders can read.

Quality SEO copywriting requires a special balance of writing skills as well as knowledge of keyword placement. Writing skills are important because anyone can string together a bunch of keywords, but it takes a writer to put them together in a way that will impress your site’s visitors. Just pleasing the search engines is not enough. When you get a visitor to your site, you need that visitor to stay long enough to make a purchase or learn more about your company.

Each page of your website that you wish to be recognized by the search engines needs SEO copywriting done for it. A good rule of thumb is that you need at least 250 words per page to be recognized as a legitimate, informative site. In this copy, place your keywords at well-spaced intervals, making sure that there is a keyword in the first sentence and in the last paragraph. One thing you want to avoid, however, is stuffing your content full of keywords. Even if they make sense, you will be penalized if you have too many key phrases in your content.

There are a couple of ways you can get around creating SEO copywriting if you do not have the writing skills or time necessary to do so. One is by hiring a copywriting expert. There are numerous places you can go online to do this, but you want to make sure you are getting a good writer. Ask for samples and find a writer whose native language is the language you want written. Many people on the Internet claim to be skilled writers but are not.

Another way to have your SEO copywriting taken care of for you is to hire an SEO consulting firm. The SEO consultants will have personnel who are skilled at creating quality, optimized content for their clients as part of their staff. This way you know the content you are receiving for your sites is not only well written, but also current with the rules for proper search engine placement.

Everyone in the SEO world knows that Google and Matt Cutts look down on paid links.

But why is it OK to buy paid blog post reviews?

I buy paid blogposts off ReviewMe and PayPerPost all the time, but mainly just to get the backlinks. What makes blogposts different from paid links?

Matt Cutt’s comment

Just to chime in and expand on Adam’s comment: Google wants to do a good job of detecting paid links. Paid links that affect search engines (whether paid text links or a paid review) can cause a site to lose trust in Google.

Take-away message from this advertising eye-tracking study is that if you rely on online advertising for monetizing it on your website, you have to disguise your ads as content.